A Common, Yet Awful, HR/Management Trend: Rebranding Chronic Issues

Here are some examples:


1. Turnover / Attrition

  • Old term: Voluntary turnover
  • New terms: Attrition, Talent mobility, Employee churn, Career progression exits
  • Reality: The problem of employees leaving for better pay, growth, or culture still exists, no matter the label.

2. Low Productivity

  • Old term: Low productivity
  • New terms: Employee engagement gap, Discretionary effort shortfall, Quiet quitting
  • Reality: The underlying issue — employees not putting in full effort due to lack of motivation, clarity, or resources — remains the same.

3. Poor Communication

  • Old term: Poor communication
  • New terms: Information silos, Collaboration challenges, Knowledge-sharing barriers
  • Reality: Whether it’s unclear instructions, top-down communication gaps, or teams not aligned, the fundamental problem persists.

4. Burnout

  • Old term: Stress / Overwork
  • New terms: Well-being challenge, Resilience gap, Energy management issue
  • Reality: Employees are still overwhelmed by workload, poor boundaries, and lack of support — despite the softer branding.

5. Performance Issues

  • Old term: Poor performance
  • New terms: Skills mismatch, Capability gap, Underperformance
  • Reality: The issue of employees not meeting expectations is still there; renaming often shifts blame to “fit” instead of management or support.

6. Micromanagement

  • Old term: Micromanagement
  • New terms: Over-supervision, High-touch management, Detailed oversight
  • Reality: Employees still feel stifled when leaders don’t trust them, regardless of terminology.

7. Layoffs

  • Old term: Layoffs
  • New terms: Rightsizing, Workforce optimization, Restructuring
  • Reality: Jobs are still being cut; the human impact hasn’t changed.

8. Toxic Culture

  • Old term: Bad culture
  • New terms: Engagement challenge, Inclusion gap, Psychological safety issue
  • Reality: Lack of trust, poor leadership, and unhealthy behaviors still poison the workplace environment.

Humans are the issues. Humans that are supposed to be “leaders” are the root causes.

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Wendy Sellers
Wendy Sellers, known as “The HR Lady®,” is a dedicated HR consultant and business partner of all size businesses, a conference speaker, and management trainer who specializes in understanding the unique culture and goals of organizations in order to improve business outcomes.

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